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Process

THE

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ISSUE

High-performers, whether athletes, desk-bound pros or night-owl creatives, are trapped in a push cycle of intense focus or training without a structured, way to pull back and recover. 

INSIGHTS

Pushing straight through leads to:

Increased errors and reduced output

Heightened fatigue, both mental and muscular

Honoring ultradian breaks can lower overall cortisol exposure, improve sleep quality, and enhance long-term recovery.

ULTRADIAN

The recurrent cycles in our physiology and behavior that repeat several times a day. The 90-minute performance cycle, which pairs roughly 90 minutes of rising alertness with a ~20-minute recovery window.

RESEARCH

Phase 1 (~0–90 min):

Gradual ramp-up of cognitive focus, physical power and stress tolerance. Ideal for high-intensity work: problem-solving, heavy lifting, creative flow.

Phase 2 (~90–110 min):

Natural dip: attention wanes, muscle tension builds, micro-stress rises.This ~20-minute window, your body and mind are most receptive to regulation clearance, minor tissue repair, cortisol normalization.

Solution

The Ritual of Balance Elixir

 

What it is: 250 mL can blending caffeine + B-vitamins (energy) with ashwagandha, chamomile (recovery).

 

Benefits:

Energise: Sustained focus, no jitters

 

Recover:

Mind-body calm, ritual moment

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Redbull x Rituals present The Ritual Of Balance

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A lifestyle partnership that acknowledges that high performance isn’t just about pushing hard—it’s also about recovery and balance.

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For all the athletes and fitness lovers we’re here when you need to train and recover.

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All the high performers who have long hours and need to unwind.

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Or all the people who stay out all night. Love high energy but also need to relax.

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We have just the right things for you! To energize and relax.

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FLOW ELIXIR

Flavor: Mint · Jasmine · Green Apple

 

Key Benefits:

 

Sustained Focus: B-vitamins for a steady cognitive flow

 

Cooling Reset: Mint & green-apple refresh the senses

 

Mind-Body Sync: Jasmine’s subtle for a parasympathetic balance

HARMONY ELIXIR

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Flavor: Honey · Matcha · Bergamot

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Key Benefits:

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Emotional Centering: Basil’s warmth soothes tension

 

Hydration Boost: Cucumber supports cellular recovery

 

Calming Ritual: Lemongrass aroma primes the mind for a mindful pause

CLARITY ELIXIR

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Flavor: Yuzu · Ginger · Chamomile

 

Key Benefits:

 

Mental Brightness: Citrus zing + ginger to kickstart focus

 

Stress Buffer: Chamomile calms the cortisol surge

 

Clean Energy: Gentle caffeine lift with no jitters

RESTORE ELIXIR

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Flavor: Honey · Matcha · Bergamot

 

Key Benefits:

 

Muscle & Mind Repair: Matcha antioxidants + aid tissue recovery

 

Mood Lift: Bergamot’s citrus-spice balance eases tension

 

Warming Comfort: Honey lends a soothing, ritualistic sweetness

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