
Process
THE

ISSUE
High-performers, whether athletes, desk-bound pros or night-owl creatives, are trapped in a push cycle of intense focus or training without a structured, way to pull back and recover.
INSIGHTS
Pushing straight through leads to:
Increased errors and reduced output
Heightened fatigue, both mental and muscular
Honoring ultradian breaks can lower overall cortisol exposure, improve sleep quality, and enhance long-term recovery.
ULTRADIAN
The recurrent cycles in our physiology and behavior that repeat several times a day. The 90-minute performance cycle, which pairs roughly 90 minutes of rising alertness with a ~20-minute recovery window.
RESEARCH
Phase 1 (~0–90 min):
Gradual ramp-up of cognitive focus, physical power and stress tolerance. Ideal for high-intensity work: problem-solving, heavy lifting, creative flow.
Phase 2 (~90–110 min):
Natural dip: attention wanes, muscle tension builds, micro-stress rises.This ~20-minute window, your body and mind are most receptive to regulation clearance, minor tissue repair, cortisol normalization.
Solution
The Ritual of Balance Elixir
What it is: 250 mL can blending caffeine + B-vitamins (energy) with ashwagandha, chamomile (recovery).
Benefits:
Energise: Sustained focus, no jitters
Recover:
Mind-body calm, ritual moment




Redbull x Rituals present The Ritual Of Balance
A lifestyle partnership that acknowledges that high performance isn’t just about pushing hard—it’s also about recovery and balance.
For all the athletes and fitness lovers we’re here when you need to train and recover.
All the high performers who have long hours and need to unwind.
Or all the people who stay out all night. Love high energy but also need to relax.
We have just the right things for you! To energize and relax.

FLOW ELIXIR


Flavor: Mint · Jasmine · Green Apple
Key Benefits:
Sustained Focus: B-vitamins for a steady cognitive flow
Cooling Reset: Mint & green-apple refresh the senses
Mind-Body Sync: Jasmine’s subtle for a parasympathetic balance
HARMONY ELIXIR


Flavor: Honey · Matcha · Bergamot
Key Benefits:
Emotional Centering: Basil’s warmth soothes tension
Hydration Boost: Cucumber supports cellular recovery
Calming Ritual: Lemongrass aroma primes the mind for a mindful pause
CLARITY ELIXIR


Flavor: Yuzu · Ginger · Chamomile
Key Benefits:
Mental Brightness: Citrus zing + ginger to kickstart focus
Stress Buffer: Chamomile calms the cortisol surge
Clean Energy: Gentle caffeine lift with no jitters
RESTORE ELIXIR


Flavor: Honey · Matcha · Bergamot
Key Benefits:
Muscle & Mind Repair: Matcha antioxidants + aid tissue recovery
Mood Lift: Bergamot’s citrus-spice balance eases tension
Warming Comfort: Honey lends a soothing, ritualistic sweetness


