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Process

THE

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ISSUE

High-performers, whether athletes, desk-bound pros or night-owl creatives, are trapped in a push cycle of intense focus or training without a structured, way to pull back and recover. 

INSIGHTS

Pushing straight through leads to:

Increased errors and reduced output

Heightened fatigue, both mental and muscular

Honoring ultradian breaks can lower overall cortisol exposure, improve sleep quality, and enhance long-term recovery.

ULTRADIAN

The recurrent cycles in our physiology and behavior that repeat several times a day. The 90-minute performance cycle, which pairs roughly 90 minutes of rising alertness with a ~20-minute recovery window.

RESEARCH

Phase 1 (~0–90 min):

Gradual ramp-up of cognitive focus, physical power and stress tolerance. Ideal for high-intensity work: problem-solving, heavy lifting, creative flow.

Phase 2 (~90–110 min):

Natural dip: attention wanes, muscle tension builds, micro-stress rises.This ~20-minute window, your body and mind are most receptive to regulation clearance, minor tissue repair, cortisol normalization.

Solution

The Ritual of Balance Elixir

 

What it is: 250 mL can blending caffeine + B-vitamins (energy) with ashwagandha, chamomile (recovery).

 

Benefits:

Energise: Sustained focus, no jitters

 

Recover:

Mind-body calm, ritual moment

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Redbull x Rituals present The Ritual Of Balance

A lifestyle partnership that acknowledges that high performance isn’t just about pushing hard—it’s also about recovery and balance.

For all the athletes and fitness lovers we’re here when you need to train and recover.

All the high performers who have long hours and need to unwind.

Or all the people who stay out all night. Love high energy but also need to relax.

We have just the right things for you! To energize and relax.

FLOW ELIXIR

Flavor: Mint · Jasmine · Green Apple

 

Key Benefits:

 

Sustained Focus: B-vitamins for a steady cognitive flow

 

Cooling Reset: Mint & green-apple refresh the senses

 

Mind-Body Sync: Jasmine’s subtle for a parasympathetic balance

HARMONY ELIXIR

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Flavor: Honey · Matcha · Bergamot

Key Benefits:

Emotional Centering: Basil’s warmth soothes tension

 

Hydration Boost: Cucumber supports cellular recovery

 

Calming Ritual: Lemongrass aroma primes the mind for a mindful pause

CLARITY ELIXIR

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Flavor: Yuzu · Ginger · Chamomile

 

Key Benefits:

 

Mental Brightness: Citrus zing + ginger to kickstart focus

 

Stress Buffer: Chamomile calms the cortisol surge

 

Clean Energy: Gentle caffeine lift with no jitters

RESTORE ELIXIR

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Flavor: Honey · Matcha · Bergamot

 

Key Benefits:

 

Muscle & Mind Repair: Matcha antioxidants + aid tissue recovery

 

Mood Lift: Bergamot’s citrus-spice balance eases tension

 

Warming Comfort: Honey lends a soothing, ritualistic sweetness

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