HOME
HOME
HOME
HOME
ABOUT
PROJECTS
CONTACT
Haneen Alkhalaifa
Process
THE
BACKSTORY
To sustain Christopher Ward's legacy and resonate with the next generation of watch enthusiasts, Christopher Ward must authentically engage with Gen Z — a generation that values authenticity, creativity, and meaningful connection.
For Gen Z, a watch isn’t just a timepiece; it’s an expression of personal style, a symbol of craftsmanship, and a connection to a story that resonates with their values.
RESEARCH
_edited.png)
Values
visuals for each christopher ward value
AUTHENTIC
adjective
of undisputed origin and not a copy; genuine
adjective
able to be maintained at a certain rate or level
SUSTAINABLE
INCLUSIVE
adjective
not excluding any of the parties or groups involved in something
adjective
the quality of design and work shown in something made by hand
CRAFTSMANSHIP
IDEA 1: ANYONE CAN DREAM CAMPAIGN
 |  |  |
|---|---|---|
 |  |  |
 |  |  |
 |
Appealing to emotions we tell the stories of young dreamers and show that they have achieved their dreams. With individuals to represent Christopher Ward and showcase authenticity and inclusivity.
Appearing as young kids with a dream, then cuts to the future where they are each living the dream. On of the kids was Christopher Ward a young boy who dreamed and is now an established growing business. Sharing and creating moments together.
IDEA 2: WORLD MEETS EXPERIENCE
 |  |  |
|---|---|---|
 |  |  |
 |  |  |
 |  |
To showcase their values, a pop up that immerses users an interacts with them allowing high engagement and brand awareness.
Starting with 3 highly marketed and award winning watches. A space where different elements meet. The first watch and theme is, Bel Canto which is named after the art of ‘beautiful singing’ in opera. Second watch is Dune with the slogan shifting sands. Lastly, Moonphase which follows the moon in real time.
DEVELOPMENTS
Combining different aspects from idea 1 & 2. Designing a pop up library of Christopher Ward stories. Each watch tells a story that visitors can immerse themselves in.
With poetic covers and hypnotic tales. On shelfs arranged as the CW logo. Alongside benches shaped like watches.
